Blog entries

Gro-swaddle, safe and snug

liz — Wed, 14 Mar 2012 16:25:37 +0100

At the Gro Company we want to make swaddling safe and comfortable for your baby and simple for you.

It’s been in the news lately that some doctors are concerned that swaddling young babies too tightly can lead to problems of hip dysplasia. Some swaddles enable you to swaddle your baby very tightly and then keep them in place with fasteninRead More...

Fabulous photoshoot

liz — Wed, 07 Mar 2012 16:53:04 +0100

Today is photoshoot day and we’re at a studio in East London, surrounded by gorgeous gurgling babies in fabulous new Grobag designs with camera’s clicking away! TRead More...

Vintage Delights!

liz — Wed, 29 Feb 2012 14:45:01 +0100

Everyone at The Gro Company gets very excited when our new Grobags arrive. We take an awful lot of care creating them, from the initial inspiration Read More...

Fun at the Babyshow

liz — Tue, 28 Feb 2012 16:42:41 +0100

Some of the Gro Company team were at the Babyshow this weekend and had a great time. The Babyshow at Excel is a massive show for parents and parents to be and gives a chance for them to find out lots of information from experts and retailers, look at some great products and get fantastic discounts and offers.

We took along some of our sleep range including the Gro-egg, Gro-swaddle and of course the GrobagRead More...

Goodbye and Hello

liz — Mon, 20 Feb 2012 16:48:51 +0100

Wow, what a busy couple of weeks it is here at the Gro Company, babies are even more on the radar than ever for us here as some of our lovely colleagues go off on maternity leave to gro their families!
So although we’ll miss them very much we are also hugely excited to meet the new arrivals and to see them fully togged up in Grobags! So good luck Andrea and Xia and have fun.

Here’s a picture of XiRead More...

Swaddling do's and don'ts

Tom — Fri, 10 Feb 2012 15:39:43 +0100

Swaddling Do’s & Don’ts

Swaddling is seeing a surge in popularity at the moment. As Andrea Grace our sleep expert explains
“Swaddling has been used as a means of soothing babies for centuries and across all cultures. It is becoming increasingly popular in the UK as a natural way to soothe and settle a baby.
“The reason that swaddling is so popular is that it helps babies feel safe aRead More...

Safe Sleep Guide Success

liz — Wed, 08 Feb 2012 15:11:06 +0100

In June 2010 The Gro Company started producing the Safe Sleep Guide for the Foundation for the Study of Infant Death after government funding for safe sleep literature was stopped. The guide supports FSID’s BabyZone campaign and provides the latest advice on how to keep your baby safe and healthy both at night and during the day. Since we starteRead More...

Mother and Baby Gold

liz — Wed, 08 Feb 2012 12:25:31 +0100

We’ve just found out that the Mother & Baby Awards issue is going to be in the April edition, out March. Make sure you get your copy to see Grobag and our Gold award for the Best Nursery ProducRead More...

Warm and safe this Winter

Tom — Fri, 06 Jan 2012 12:09:38 +0100

The New Year seems to have started with a definite dip in temperature. It’s important therefore to make sure your little one stays snug and warm at night. However, do bear in mind that babies do not regulate their body temperatures as well as adults so make sure that they are dressed appropriately but do not overheat.

The Grobag Baby Sleep bag is available iRead More...

7 days of Christmas

liz — Wed, 07 Dec 2011 15:47:23 +0100

The Gro Store has been celebrating Christmas early this week with 7 days of special offers and great giveaways for customers and fans. The offers include, Free next day delivery, Buy a Gro-egg and get a Swaddle Free and Win a Family ticket to Woburn Safari Park. So visit the Gro Store each day to find out more about that day’s special deal. The offers start each day at 9am.

Good luRead More...

Trends for Spring Summer 2012

liz — Wed, 09 Nov 2011 17:05:23 +0100

We asked our creative director Lisa Joyce what the key trends are that are coming our way in 2012 and she’s come back with some fantastic insight into what we’ll be seeing and buying in 2012 plus an indication of what you can expect from Gro in the coming year, let us know if you think she’s got it right!

There are some fabulous trends and inflRead More...

A quick guide to swaddling

liz — Wed, 12 Oct 2011 13:23:32 +0100

Here is a quick introduction on how to swaddle a young baby using the Gro-swaddle. Young babies love to feel all snug and secure, just like they were in mummy’s tummy. The Gro-swaddle is a cleverly shaped jersey wrap that goes around your baby with no need for poppers, Velcro or ties. Just enough fabric to keep your baby snug, but not so much that they get too hot.

After 20 years working tirelessly as the Chief Executive of The Foundation for the Study of Infant Deaths (FSID), we are very sad to see Joyce Epstein retire.

The Gro Company has worked closely with FSID for over 10 years and in that time fundRead More...

Babyshow at Birmingham NEC

liz — Tue, 24 May 2011 09:44:42 +0100

It was a great few days at the babyshow in the NEC. The show was very busy and we met hundreds of parents and parents to be. It was a great opportunity to really explain our products to let people know why they are the trusted sleepRead More...

New design just in time for Easter

liz — Wed, 20 Apr 2011 10:50:21 +0100

A brand new Grobag Baby Sleep bag has arrived, just in time for Easter. ‘Hopscotch’ is made from 100% Organic jersey cotton and is a soft cream colour, a perfect neutral for newborns. The lovely soft jersey fabric also has a classically cute bunny character embroidered onto it. We think this new Organic Grobag will be hopping off the shelves so get in there early and check it out along Read More...